Concept illustrations for Jakks Pacific’s new toy brand, “Lucky Bee Bee” in 2009. They are fashion charms for girls 6+. You can collect over 70 charms and dangle them to bracelets, necklaces, and carry along bags. You can purchase them at Target and Toys”R”us.
TV Commercial can be watched HERE.
Design: Max Porter, Ru Kuwahata
Logo design: Erin Kilkenny